In April 2024, Ithaka, a firm known for its collaborations with Sixth Street in Spain, invested €65 million to acquire a 30% stake in the commercial operations of FC Porto’s Estádio do Dragão. This 25-year partnership involves the creation of a new entity within FC Porto Group dedicated to managing various stadium-related revenue streams, including naming rights, hospitality, ticketing, the museum, and non-sporting events. Of the total investment, €30 million is earmarked for initial stadium enhancements, while the remaining funds aim to bolster the club’s competitiveness. Legends, renowned for its work with clubs like Real Madrid and FC Barcelona, will serve as the commercial advisor for this venture. Key Capital Partners facilitated the transaction.
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